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Article: Fort Lauderdale, Fla., Air and Sea Show to Sizzle This Year, Officials Say.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- March 11, 2002
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Scott Andron, The Miami Herald Knight Ridder/Tribune Business News
Mar. 11--It's a dream come true for Broward businessman Mickey Markoff.
For the past three years, his pet project, the annual Air & Sea Show at Fort Lauderdale Beach has been without a title sponsor.
Last week, Markoff announced the show this year will carry one of the world's most famous brand names -- McDonald's.
Now, with the fast-food giant in front of the show's name, Markoff figures he's finally poised to turn the show into the nationally recognized event he has always wanted it to be.
"It is the Indianapolis 500 of events of this kind," Markoff ...