Article: Smithsonian's National Museum of Natural History Deploys CRM Software to Answer Burning Question: 'Do Elephants Have Knees?'; Museum Uses Broad Daylight's Web Self-Service Software to Field Q&A's.

SANTA CLARA, Calif. -- Broad Daylight, Inc., a customer relationship management (CRM) company, is enabling the Smithsonian's National Museum of Natural History to provide expert answers to patrons' questions at: http://naturalhistory.broaddaylight.com/nmnh/index.shtm.

More than a million unique visitors -- from children to PhD's -- visit the Museum's site each month to ask scientists and staff questions ranging from, "What is the weight of the famous Hope diamond?" to "What is a herbivore?"

Robert Sullivan, director of the National Museum of Natural History, said, "Over one million unique visitors a month go to our site to learn more about the Museum ...

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