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Article: TV2 and Carlton Active strike interactive 'Millionaire' deal.
- Article from:
- EuropeMedia
- Article date:
- March 12, 2002
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EUROPEMEDIA-(C)2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
Carlton Active, the interactive production house for Carlton Television, a UK independent television company, has signed a licensing agreement with Danish broadcaster TV2 to develop an interactive version of Who Wants to be a Millionaire? for Danish television.
The programme is already a success in Denmark for TV2, who control a 36.1 per cent share of the Danish TV market.
The head of TV2's interactive arm, Rune Beach, said the deal with Carlton Active represented one leg of a plan to develop interactive versions of the game for PCs and mobile phones, as well as ...