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Article: BoS hands [pounds sterling]5m business account to Delaney Lund. (Agencies).
- Article from:
- Marketing Week
- Article date:
- February 21, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bank of Scotland (BoS) has handed its business banking account to Delaney Lund Knox Warren as part of its aggressive assault on the business banking market, following its merger with Halifax last year.
Delaney was handed the work -- worth about [pounds sterling]5m this year -- without a pitch. It has traditionally been carried out in house.
The announcement cements the relationship between Delaney and BoS, as the retail business was handed to Delaney last October.
Delaney has traditionally created the advertising for Halifax and handled the campaigns featuring branch staff. The same approach is being applied to BoS's retail ...