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Article: Reed Elsevier kills off Cahners name; Parent company banks on its global brand; analysts say time is right for a change.(Cahners Business Information changes name to Reed Business Information)(Brief Article)
- Article from:
- BtoB
- Article date:
- March 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cahners, the name that wouldn't die, may finally have been killed off.
In February, Cahners Business Information, publisher of Variety and 134 other b-to-b titles, announced that it changed its name to Reed Business Information. The new name is intended to tie the company closely to its owner, Reed Elsevier plc, and to other b-to-b media divisions in the Anglo-Dutch giant's stable, such as Elsevier Business Information in Europe and Reed Exhibitions.
Reed Elsevier tried once before to drop the Cahners name, when it briefly changed the company's moniker to Reed Elsevier Business Information in 1997. The change occurred shortly after Cahners acquired the ...