Article: Karen & Kevin Push: Franchisees of Bad Ass Coffee Co. (Profile).(Brief Article)

IT ALL STARTED AFTER A CHANGE ENCOUNTER WITH A little coffee shop with big dreams and a spunky name. In 1994, Bad Ass Coffee Co. in Kona, Hawaii, caught the eye of Karen Push's husband, Kevin, as he strolled through town. Amused by the name, he went in. Five days later, the Pushes bought the location as licensees. With Kevin, 46, taking care of the books and Karen, 52, behind the counter, they eventually became the company's fist franchisees.

Karen attributes the chain's success to its name, which honors the donkeys that hauled loads of coffee beans along Kona's mountains, the only place in America that grows coffee. "It's what makes us who we are," she says. ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!