Article: DAVID OVERTON; FOUNDER, CHAIRMAN AND CEO OF THE CHEESECAKE FACTORY INC.(News)

Byline: Ben Sullivan Daily News Staff Writer

In the late 1970s, when David Overton was opening his first few Cheesecake Factory restaurants, he consulted an astrologer to determine each site's ideal ``birth date.''

Times have changed.

``I haven't used (astrology) in a number of years; there's just been too much going on,'' said the 51-year-old founder, chairman and chief executive of The Cheesecake Factory Inc., based in Calabasas.

From a single outlet in Beverly Hills in 1978 to a national chain of 23 restaurants with projected 1997 revenues of $200 million, Overton has led one of the most successful expansions of a California ...

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