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Article: Variety spices up Turner's promos.(Turner Network Sales)(Brief Article)
- Article from:
- Multichannel News
- Article date:
- March 11, 2002
- Author:
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Turner Network Sales has shuffled its 2002 slate of 22 affiliate promotions to emphasize some weekly shows and Cable News Network's revamped lineup.
"We create these to meet the business needs and goals of our affiliate partners," he added.
Turner will also shift its vendor-support program to bolster cooperative ad spending on TBS Superstation, said vice president of local ad sales Jerry Ware. A similar program for Turner Network Television was successful last year, he said.
Ware would not estimate how much revenue was generated from its 2001 slate of 22 promotions, aside from noting that the TNT vendor-support initiative brought more than $1.3 ...