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Article: VIDEO : MARKETERS COME UP WITH A CLASSIC IDEA.(L.A. LIFE) (video recording review)
- Article from:
- Daily News (Los Angeles, CA)
- Article date:
- March 29, 1996
CopyrightCOPYRIGHT 1996 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Robert Bianco Special to the Daily News
See what Walt's wrought.
Disney may not have been the first company to sell videos, but it's certainly been the smartest. When the company decided to release its animated classics to the sell-through market, skeptics thought Disney was sacrificing a long-term asset for a short-term profit. Instead, Disney fueled an explosion in video sales and created a huge new audience for its future releases - and re-releases. By making the cartoons available for a short time only, it ensured there'd always be a ready audience for the next video go-round.
And whatever the ads may say, there will always be a next ...