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Article: Copy Liz Hurley, medics urged.
- Article from:
- Daily Mail (London)
- Article date:
- March 18, 2002
CopyrightCOPYRIGHT 2002 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LIZ Hurley has a new starring role - to replace Florence Nightingale as a role model for NHS staff.
One of the Department of Health's most senior civil servants has urged employees to copy Miss Hurley's determination to gain good publicity.
The extraordinary suggestion was made in the journal PR Week by public relations chief Sian Jarvis.
Miss Jarvis has already attracted controversy for telling NHS chairmen to use staff to wage a PR war.
She said: 'Liz Hurley knows exactly how to sell herself and the NHS should do the same.
'It is no longer enough to do a good job, they have to be seen to be ...