Article: CROSSING CYBERSPACE GENDER GAP : SOFTWARE MAKERS ALTER BLOOD, GUTS FOCUS TO LURE GIRLS TO COMPUTER GAMES.(BUSINESS)

Byline: Pat Craig Contra Costa Times

Four girls sitting in the computer lab know what to do when they find themselves falling into a dark star at the edge of cyberspace.

They call a boy.

That's because boys know more about computers.

Because most computer games are for boys.

Because when girls are doing other things, boys are waging virtual war at the monitor, and painlessly learning how to make a computer stand up and dance.

For boys, the computer screen is just as friendly and homey as the neighborhood video game parlor. For girls, it's pretty much foreign territory after the age of 12.

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