Article: MILKING THE WOODSTOCK LEGEND : YASGUR NAME LENDS PSYCHEDELIC PANACHE TO ICE CREAM, DAIRY PRODUCT LINE.(BUSINESS)

Byline: Shannon McCaffrey Associated Press

His fields were the backdrop for the snapshot of a generation. But before the Woodstock music festival made Max Yasgur a counterculture icon, he was just another Sullivan County dairy farmer.

Now, some thirtysomething entrepreneurs who own the rights to Yasgur's name are quite literally milking it, putting it on ice cream and dairy products that are slowly making their way around the country.

``Nostalgia is a big thing,'' said Yasgur Farms President Andrew Wohl. ``Everyone wants to be connected to their youth, and Woodstock is youth to a lot of people.''

The most visible of Yasgur Farms' ...

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