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Article: Proactive Business Approach; CSR: Corporate Social responsibility - it's everybodys business to benefit from interaction.(Business)
- Article from:
- Western Mail (Cardiff, Wales)
- Article date:
- March 13, 2002
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Copyright informationCOPYRIGHT 2002 MGN Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WHAT were once regarded as soft business issues are now hard.
They are hard to predict, hard to ignore, and very hard to manage when they go wrong.
There are heightened expectations of business behaviour. They centre both on how business runs its own core activities and on how business contributes to tackling wider social problems.
The words are those of Business in the Community Director David Grayson CBE. He was speaking at the Hilton Cardiff, in a presentation given in association with BBC Radio Wales. It considered the revolutionary changes ...