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Article: GETTING GRAPHIC - WEB SITES INSIST LOOKS DO COUNT : WEBPOINTERS.(BUSINESS)
- Article from:
- Daily News (Los Angeles, CA)
- Article date:
- November 4, 1996
CopyrightCOPYRIGHT 1996 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kitty Williams
Your small business needs some printed pieces - brochures, business cards, letterhead. After all, when you call on a potential client, or send out a business letter, you want to make a good impression. But at what cost? A professional design firm may charge thousands.
Your boss is a tightwad. He's also constantly changing his mind.
At one point he says you might just as well include a shirt cardboard with your business proposals for all the good a firm brochure does. Then he says he's just not comfortable without something to leave behind or send out to introduce the firm's services. And he doesn't want it to look cheap.