Article: One2One quiz to drive sales. (News).(Brief Article)

One2One has launched an SMS quiz campaign to drive sales of its pay-as-you-go handsets.

Consumers playing the Text And Win game receive weekly SMS trivia questions for six weeks for the chance to win a range of prizes.

Answering correctly guarantees one of a range of rewards, from theatre tickets to video rentals, with each correct answer entered into an overall prize draw to win 'experiences of a lifetime', such ...

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