|
|
Article: One2One quiz to drive sales. (News).(Brief Article)
- Article from:
- New Media Age
- Article date:
- March 14, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
One2One has launched an SMS quiz campaign to drive sales of its pay-as-you-go handsets.
Consumers playing the Text And Win game receive weekly SMS trivia questions for six weeks for the chance to win a range of prizes.
Answering correctly guarantees one of a range of rewards, from theatre tickets to video rentals, with each correct answer entered into an overall prize draw to win 'experiences of a lifetime', such ...