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Article: HBOS reviews [pounds sterling]10 direct marketing work. (Agencies).
- Article from:
- Marketing Week
- Article date:
- February 28, 2002
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HBOS, the bank which comprises Bank of Scotland (BoS) and Halifax, is reviewing its [pounds sterling]10m direct marketing business.
The company is talking to Halifax's incumbent, 141, and BoS's incumbents, TDA, WWAV Rapp Collins, and Navigator, with a view to creating a roster for both brands.
The bank is also talking to other agencies, including Leeds-based JDA Group, but it is not known how many agencies HBOS will appoint.
The group head of marketing Andy McLaughlin is overseeing the process.
Last November, the bank reiterated its commitment to direct marketing by appointing Norwich Union head of customer development Howard Silby as ...