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Article: `HIDDEN PERSUADERS' AUTHOR, PACKARD, AT 82.(NEWS)(Obituary)
- Article from:
- Daily News (Los Angeles, CA)
- Article date:
- December 13, 1996
CopyrightCOPYRIGHT 1996 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: The New York Times
Vance Packard, a journalist turned social critic whose best-selling books - ``The Hidden Persuaders,'' ``The Status Seekers'' and ``The Waste Makers'' - warned Americans in the late 1950s about the excesses of advertising, social climbing and planned obsolescence, died Thursday at Martha's Vineyard Hospital. He was 82 and had homes in New Canaan, Conn., and Martha's Vineyard.
Packard was a highly successful popularizer of serious ideas raised by America's postwar prosperity and the explosion of consumerism. He was skilled as well in coining titles for his books that endured in the national vocabulary. His vision of an America ...