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Article: Go team! How multi-functional team strategies can result in new product success. (Special Report).(new product development teams at food products manufacturers)
- Article from:
- Stagnito's New Products Magazine
- Article date:
- February 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In an era where time is of the essence, secrets to faster new product development cycles are invaluable. The industry is well aware that multi-functional teams can maximize efficiency during new product projects, but how to create a useful team is not as simple as creating a roster of representatives from different functions and charging them with an end product vision.
Whereas sports teams play by defined rules and have a predetermined starting and ending time, business teams can have their project rules change midstream, have projects interrupted or canceled or prolonged, and multi-functional teams often have no outside mediators (referees) to call a foul when ...