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Article: Kraft singles out snack cheese ; Rip-Ums national rollout leads effort for `problem area'.(Kraft Foods Inc.)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- March 18, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In a bid to boost sales of its $1.4 billion cheese business, Kraft Foods will put a new spin on kids' snack cheese with the April launch of peel-and-eat line Rip-Ums. The product will be the first nationally distributed cheese-snack brand in a regional category; Kraft is also renaming its regional brands with the ``Ums'' moniker.
Cheese accounts for 12% of Kraft's U.S. revenues and as much as 20% globally, but has been a ``problem area,'' according to Prudential Securities analyst John McMillin, as costs have jumped and private-label cheese has done well. Sales of Kraft Singles fell 1.3% to $616 million for the 52 weeks ended Jan. 27, according to Information ...
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Earns Kraft Foods
AP Images;
July 28, 2008 ;
239 words
...Packages of Kraft Singles are seen in this July 24, 2006 file photo, in Chicago. Kraft Foods Inc., the nation's largest food and beverage maker, reported a second-quarter profit rise of nearly 4 percent on Monday ...
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