Article: Caution in California. (Wines & Vines Special Report).(Statistical Data Included)

Wine Institute (W.I.) has long been active in the Asian market, helping open up Japan to U.S. wines more than 20 years ago and working through Asia to lower tariffs and other barriers to trade as well as promoting wine to consumers.

Up to this point, China has remained difficult, to say the least. We asked Ann Pemberton, the international manager of winery programs for W.I., if that was going to change anytime soon.

"That's the $64,000 question," she said. "There is great potential as we all know, but at the moment the challenges are unending." Pemberton said that the WTO notwithstanding, the infrastructure that could support a growing wine trade was ...

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