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Article: Upper Deck hopes to trump Pokemon craze with Yu-Gi-Oh! (Newsmakers).(Brief Article)
- Article from:
- San Diego Business Journal
- Article date:
- March 4, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A Carlsbad-based company is helping to bring a popular Japanese card craze to America.
The Upper Deck Co., which markets sports trading cards and other sports memorabilia, acquired exclusive rights to market and distribute the trading card game Yu-Gi-Oh! in North America. Cards went on sale March 1 nationwide.
The game, aimed at children ages 10 and up, is similar to the Pokemon card game, another popular Japanese craze. Both feature collectible cards printed with monsters, each with magical powers. And both are being cross-marketed as a trading card game, video game and a TV show, said Mary Mancera, a spokeswoman for Upper Deck.
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