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Article: New products spotlight: there's no market like ice cream for innovation. The Grocer once again teams up with ACNielsen's New Product Monitor to highlight the top 10 performers in hand held single ice creams. Top performer is, not surprisingly, from Birds Eye Wall's but in a soft world it faces stiff competition from bright new product development teams. (focus on ice cream).(Brief Article)
- Article from:
- Grocer
- Article date:
- March 16, 2002
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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1 CORNETTO WHIPPY
Rsp: 99p
Birds Eye Wall's launched this impulse line last March claiming the Mr Whippy soft style ice cream was the UK's first to be available straight from the freezer. Its best month was August when sales soared to 838,000 [pounds sterling]. Average four-weekly sales since launch: 382,000 [pounds sterling].
[ILLUSTRATION OMITTED]
2 SMARTIES POP-UP
Rsp: 80p for 90ml/5-pack for 2.49 [pounds sterling] This children's product was a winner for Nestle last year, and new owner Richmond Frozen Foods is sure it will be successful in 2002 following its extension into a multipack. Its best sales were achieved in ...
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