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Article: Beckham plays the field as Pepsi and Coke bag Cup appearances. (Packs Promotions Products).(David Beckham's World cup promotion contracts)(Brief Article)(Statistical Data Included)
- Article from:
- Grocer
- Article date:
- March 16, 2002
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Britvic has announced plans to get maximum mileage from football star David Beckham in a range of Pepsi World Cup promotions.
The news comes as arch-rival Coca-Cola revealed it is to feature the England captain on a special-edition Coke bottle -- thanks to its 6m [pounds sterling] sponsorship of the England team.
Britvic category director Andrew Marsden refused to confirm whether the company was considering legal action.
He said that the relationship with Beckham -- which began in September 1999 -- included "on-pack image rights, exclusive photography, adverts, interviews and special materials".
Beckham's Pepsi World Cup activity ...