Article: Coach connects: a revamped image keeps this luxury retailer off the discount table. (Stocks).(luggage, handbags, briefcases)(Brief Article)

LAST DECEMBER, shoppers got a pleasant surprise: deep markdowns before the holidays. But some exceptionally strong brands didn't have to dangle discounts. Coach is among the elite. Even in the midst of a recession, customers paid top dollar for Coach's buttery-leather briefcases, trendy canvas totes and sleek gloves. Consumers consider these "must-have products," says Lehman Brothers analyst Robert Drbul.

Because it didn't have to cut prices, Coach had a bang-up holiday quarter. Sales surged 12% over the same period the year before; earnings improved a little more than that--up 13%, to 99 cents per share.

Style conscious. Not long ago, Coach was in ...

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