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Article: Seasonal scents sense: a good weather eye is essential to stocking the right personal care products. (Personal Care).(Brief Article)
- Article from:
- Gifts & Decorative Accessories
- Article date:
- March 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Personal care products have attained a new prominence in the gift industry. A recent Unity Marketing report states that of all discretionary consumer purchases, personal care and cosmetic products rank fourth, outselling even candles. But adding personal care products to your merchandise mix is not quite as straightforward as adding categories such as decorative accessories. It's a seasonal thing.
Throughout the year, skin needs change. For example, because heat releases fragrance and cold restrains it, the outside temperature dictates what scents are most pleasing at different times of the year. That is why many vendors recommend changing personal care products ...