Article: Employees seek sense of purpose.

Spiritual value and social purpose do not tend to be qualities that inform most people's perception of the financial services industry. But with falling bonuses and redundancies, now may well be the time for firms to reinvigorate employees by persuading them that their jobs are worth doing in themselves.

This is not the text of a corporate advertisement, but one of the recommendations of Richard Barrett, a North Carolina-based Yorkshireman and a leading advocate of spiritual health in the workplace.

Barrett says: "A sense of meaning is one of the most powerful motivators. People are drawn to organisations where they can satisfy their need for meaning; ...

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