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Article: Employees seek sense of purpose.
- Article from:
- Financial News
- Article date:
- April 2, 2002
CopyrightCOPYRIGHT 2002 Financial News Publishing Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Spiritual value and social purpose do not tend to be qualities that inform most people's perception of the financial services industry. But with falling bonuses and redundancies, now may well be the time for firms to reinvigorate employees by persuading them that their jobs are worth doing in themselves.
This is not the text of a corporate advertisement, but one of the recommendations of Richard Barrett, a North Carolina-based Yorkshireman and a leading advocate of spiritual health in the workplace.
Barrett says: "A sense of meaning is one of the most powerful motivators. People are drawn to organisations where they can satisfy their need for meaning; ...