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Article: Media donations for drug-free America reach new high. (Media-Advertising Partnership for a Drug-Free America Inc.)
- Article from:
- PR Newswire
- Article date:
- May 11, 1990
CopyrightCOPYRIGHT 1990 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MEDIA DONATIONS FOR DRUG-FREE AMERICA REACH NEW HIGH
NEW YORK, May 11 /PRNewswire/ -- Media donations of time and space for anti-drug messages developed by the Partnership for a Drug-Free America are now running at the rate of $745,000 a day against an announced goal of $1 million a day. According to Mike Townsend, executive vice president and director of communications for the parternship, the organization will report its media level of participation monthly, expressed as a daily rate.
The partnership, which began its advertising campaign in April 1987, is a non-profit, private-sector coalition of communications experts that creates targeted messages ...