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Article: Online auctions offer a wealth of information.
- Article from:
- EuropeMedia
- Article date:
- April 2, 2002
CopyrightCOPYRIGHT 2002 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EUROPEMEDIA-(C)2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
One of the least-mentioned benefits of online auctions is the amount of market and competitive intelligence that they generate.
This information is not available anywhere else and many companies underestimate how invaluable it can be. For suppliers, so often unhappy at having to use online auctions, such information can, in part, compensate for any price reductions they may have to offer.
During an online auction, participants can see what every supplier is bidding, not only on price but also on other factors, such as lead-time and service levels.
This ...