Article: Seiko. (Changing Times).(Seiko Corp. transfers watch business to Seiko Watch Corp.; new president has big plans)(Brief Article)

Seiko, the well-known 120-year-old mid-priced Japanese brand, has seen some important changes. On July 1, Tokyo-based Seiko Corp. transferred its watch business to Seiko Watch Corp., which now produces Seiko watches and markets them worldwide. Tsutomu Mitome, formerly Seiko Corp. of America president, leads the company, and Toyoji Todaka, a 20-year Seiko veteran, replaced him at SCA in August 2001.

Todaka aims to "strengthen" SCA by continued emphasis on product quality, design, and service to "satisfy both retailers and consumers," and by stressing what sets Seiko apart from competitors--such as SCA's on-time fill-order rate of 97%.

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