Article: Talking to parents: Communication in times of crisis and beyond.

Sending a child to camp, whether it's a day or resident camp, can be a scary proposition for parents. After all, they are entrusting us with their most precious possessions. They want assurance that we are as concerned for their children as they are themselves -- that we will keep them safe under any circumstances. Communication is an invaluable tool to assure parents that their children are safe.

Remember the old saying, "First impressions count"? Communication starts with our first contact with parents. This could be by word of mouth, an inquiry phone call, brochure, advertising, or at an open house. If we establish right from the start that we want to be open ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!