Article: Main squeeze: Fresh or concentrate, juice enhances beverage menus and bottom lines. (Beverages).(Brief Article)

Two commercial-grade electric juicers stay in near-constant motion every morning at Bryn Mawr College's Erdman Dining Hall as students line up to squeeze their own fresh orange juice. Those in a hurry draw a quicker glass from a juice dispenser.

The Bryn Mawr, Pa., school's fresh-squeezed juice fans are serious about their morning fix. 'Once when both juicers were broken, we [really took the heat] for not replacing them immediately," says Bernadette Chung, dining services director. "No matter how expensive oranges become, I can never drop fresh juice from the menu. It would be easier to drop bacon or eggs."

Nor would she consider changing the juice brand served from ...

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