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Article: Kroger, Yoplait Team Up to Help Find a Cure for Breast Cancer; $10,000 Donation Made to 11th Annual Detroit Race.
- Article from:
- Business Wire
- Article date:
- April 4, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
DETROIT--(BUSINESS WIRE)--April 4, 2002
The Kroger Co. and Yoplait today announced the launch of the Kroger Salutes Detroit Survivors program, an in-store awareness effort to promote the need for breast cancer research. The program is integrated with the Komen Detroit Race for the Cure(R) at Comerica Park on April 20, 2002.
From April 17 through April 23, Yoplait, the National Series Presenting Sponsor of the Komen Race for the Cure(R) Series, and Kroger will support the local Race efforts through point-of-sale materials and an ad circular. Additionally, Yoplait and Kroger will donate $10,000 to the Komen Detroit Race for the ...