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Article: Yellow Pages Publishers Association Changes Name to `Yellow Pages Integrated Media Association'.
- Article from:
- Business Wire
- Article date:
- April 4, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
BERKELEY HEIGHTS, N.J.--(BUSINESS WIRE)--April 4, 2002
Yellow Pages IMA More Accurately Reflects Industry's Direction;
Association's Mission and Membership
Recognizing the Yellow Pages' role as a cornerstone of the advertising media mix and acknowledging its mission to help drive the growth of a renewed industry, the Yellow Pages Publishers Association has changed its name to the Yellow Pages Integrated Media Association(SM) (Yellow Pages IMA(SM)), effective immediately.
"We have refocused, repositioned and renamed our association to more accurately reflect the direction of the Yellow Pages industry as well ...