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Article: BLOOMIE'S HOME REVAMP PUTS ACCENT ON EXCLUSIVES, THEMES.(Bloomingdale's redesigns home departments)(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- March 18, 2002
- Author:
CopyrightCOPYRIGHT 2002 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK-Bloomingdale's is flexing its design muscles with a revamped home department that puts the accent on exclusive goods and a coordinated merchandising message across families of business.
The makeover, which kicks off with a "Everything's Coming Up Roses" garden theme, is a bid to reassert the retailer's standing as a leader in upscale, cutting-edge, fashion-forward home products.
The $1.8 billion chain has committed to pulling together revolving trend statements across home departments. And this spring, the rose motif runs through multiple home departments.
The home revamp reflects the collaboration of Joe Laneve, senior vice president ...