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Article: BETSEY JOHNSON SIGNS EUROPE DEAL.(Children's sportswear licensing agreements)(Brief Article)
- Article from:
- WWD
- Article date:
- March 14, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Betsey Johnson has jumped on the licensing bandwagon.
After almost 25 years in business, Johnson has signed two licensing agreements for the first time. The first license is with Happy Kids to produce a line of children's sportswear and the second is an agreement with Centro Tessiles to make and distribute the Betsey Johnson collection in Europe. Although Johnson said she has been thinking about licensing for years, she wanted to find the company that was right for her brand before signing the papers.
"The key to licensing is to find a great organization to make a great product," she said.
The children's wear is based on the ...