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Article: AFTER THE REVOLUTION: DESIGNERS CAPITALIZE ON NEW, RICH RUSSIANS.
- Article from:
- WWD
- Article date:
- March 19, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MOSCOW -- What a difference a decade makes. Once-Soviet citizens from the Russian part of the Union, characterized as wearers of monotonous, drab clothes, are now whooping it up on Western style.
As Russians mark the 10th anniversary of the dissolution of the Soviet Union and the rebirth of Russia as an independent nation, this city is full of avid shoppers and the streets around the Kremlin are in full high-fashion swing. And accompanying the disposable income in more consumers' pockets is a fashion savvy that's come from 10 years of luxe education and exposure to high quality and designer labels.
At a time when retailers in America are still reeling ...