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Article: LIZ'S LIMITED `AXCESS' LAUNCHES AT KOHL'S, MERVYN'S.(Liz Claiborne)(Brief Article)
- Article from:
- WWD
- Article date:
- March 20, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Liz Claiborne, also recognizing the opportunity in moderate sportswear for contemporary, affordably priced clothes, began research about two years ago on creating a new line.
The result: Axcess, which arrived in Kohl's and Mervyn's about a month ago for spring and is aimed at young moms and working women -- or anyone younger in attitude and looking for style at a price she can afford.
"This is a means of capturing that younger customer who might not find anything that appeals to her except for in juniors, but maybe she can't wear a junior cut," said Helen McCluskey, president of Special Markets at Liz Claiborne, interviewed at the ...
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Article: Liz Claiborne Implements 7thOnline COLLABORATE(SM) ...
PR Newswire;
September 25, 2003 ;
700+ words
... ... www.7thonline.com/. Liz Claiborne Inc. designs and markets ... fragrances for women and men. Liz Claiborne Inc.'s brands include Axcess, Bora Bora, Claiborne ... Laundry by Shelli Segal, Liz Claiborne, Lucky Brand, Mambo ...
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