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Article: CLAIBORNE PLANS EXOTIC JOURNEY.(Liz Claiborne Cosmetics Inc. introduces Bora Bora)(Brief Article)
- Article from:
- WWD
- Article date:
- March 22, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- With its newest fragrance duo, Liz Claiborne Cosmetics is aiming to send consumers on a sensory journey this summer.
Called Bora Bora, the pair of scents is intended to appeal to consumers who dream about faraway travels -- "which, really, is all of us," said Neil Katz, president of Liz Claiborne Cosmetics. "Bora Bora is a land of incredible beauty, and it is a romantic paradise that many dream of visiting.
We're planning on taking consumers on a trip there, through scent."
Katz also points out that the new line's identity is "unlike anything else we've ever done before; it's completely original. We consider that critical in ...