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Article: A breath of fresh air. (Fertile Minds).(success of candy/mint maker Fertile Minds)(Brief Article)
- Article from:
- Grocer
- Article date:
- March 23, 2002
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Encompassing everything from mints and lozenges to gums and sprays, Fertile Minds says that the fresh breath sector is one that's bucking the general downward trend of the UK confectionery market.
"It's a rapidly developing market, with all the major manufacturers vying with one another in terms of taste, convenience, freshness and above all -- mint power. The arrival on the scene of the USA's No. 1 brand is going to up the stakes further still," says Fertile Minds' Richard Sellman,
Health-Tech, based in New Jersey, is the company behind all five of the USA's top selling breath freshener products. Its Sweet Breath line alone, now established in Europe ...