Article: MDL Launches New Visual Identity and Product Branding Strategies; New Branding Initiatives Support Customer-Focused Solutions.

Business Editors and Health/Medical Writers

SAN LEANDRO, Calif.--(BW HealthWire)--April 8, 2002

MDL Information Systems, Inc. (MDL) announced today new corporate identity and product branding strategies aimed at strengthening the company's unique presence as a worldwide provider of broad-based discovery solutions and services with a strong customer focus in the chemistry and life science areas.

MDL is launching its new visual identity at the American Chemical Society National Meeting and Exposition, April 8-10, in Orlando, Florida, where the company will publicly display a distinctive new logo and tagline -- Powering the Process of ...

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