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Article: MDL Launches New Visual Identity and Product Branding Strategies; New Branding Initiatives Support Customer-Focused Solutions.
- Article from:
- Business Wire
- Article date:
- April 8, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors and Health/Medical Writers
SAN LEANDRO, Calif.--(BW HealthWire)--April 8, 2002
MDL Information Systems, Inc. (MDL) announced today new corporate identity and product branding strategies aimed at strengthening the company's unique presence as a worldwide provider of broad-based discovery solutions and services with a strong customer focus in the chemistry and life science areas.
MDL is launching its new visual identity at the American Chemical Society National Meeting and Exposition, April 8-10, in Orlando, Florida, where the company will publicly display a distinctive new logo and tagline -- Powering the Process of ...