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Article: BI-LO stands out in hotbed of competition.(Ahold USA Inc.)
- Article from:
- Mass Market Retailers
- Article date:
- March 25, 2002
CopyrightCOPYRIGHT 2002 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MAULDIN, S.C. -- Having been acquired in 1977, BI-LO Inc. is the senior chain in Royal Ahold NV's operations in the United States. With 286 stores in the Carolinas, Georgia and Florida, it has the advantage being located in one of the fastest-growing areas of the country.
BI-LO also operates in some of the most fiercely competitive markets in the U.S., going up against such chains as Food Lion Inc., Publix Super Markets Inc. and Harris-Teeter Inc., not to mention a large number of WalMart Stores Inc. Supercenters.
That level of competition has made it essential for BI-LO to differentiate itself effectively from its rivals, and the chain has worked hard ...