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Article: 'Bumsters' to get the bum rush. (The Gambia).(tourism policy)
- Article from:
- African Business
- Article date:
- April 1, 2002
CopyrightCOPYRIGHT 2002 IC Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The 'travelphobia' induced as a result of September 11 could be the making of The Gambia's tourism expansion. The small west African country has set itself an ambitious new target for visitor arrivals. But first, says Dr Karamo Sonko. it must deal with the menace of the 'bumsters'.
Ten years ago, when I was a professor in Regis University's MBA Programme, in Denver, Colorado, I circularted a British tour operator (Thompsons Travels) brochures on The Gambia to my students. Hardly any of them could believe, at first, that they were looking at an "African" country. "Is The Gambia in the Caribbean?" they asked. "No," I replied, "look at the Head of Africa and you ...