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Article: Large health insurers entering market with products of their own; Employers' consumer-driven plan choices growing.(Industry Overview)
- Article from:
- Business Insurance
- Article date:
- February 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As demand for consumer-driven health plans grows, supply is growing to meet it.
In the past few months, some of the largest U.S. health insurers have introduced their own consumer-driven health plans, directly competing with the existing startup companies that have pioneered the field. With other large health plans also set to introduce their own plans, the competition is heating up to enroll employers in this new health care concept.
Until recently, the consumer-driven field had been the domain of specialized startups, such as Minneapolis-based Definity Health Corp. and HealthMarket Inc. of Norwalk, Conn. All that changed in September 2001, however, ...