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Article: When the wow wears off; Warhol was Tate Modern's most successful exhibition, but it is not a formula that the gallery can afford to rely on.
- Article from:
- The Evening Standard (London, England)
- Article date:
- April 9, 2002
- Author:
CopyrightCOPYRIGHT 2002 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ANDREW RENTON
TATE Modern's Andy Warhol exhibition, which closed last week, was the gallery's most successful exhibition by far. Some 4,000 paying customers a day filed through the show, which attracted more than 220,000 visitors in its seven weeks. By my reckoning, in terms of contemporary art, only the headline-grabbing Young British Artists' Sensation, at the Royal Academy, has surpassed these figures in recent years.
The Warhol show achieved its success not by contention, but by smart partnerships and great timing. For two months we saw Warhols writ large upon all of London's main thoroughfares. This was a Channel 4 advertising campaign to ...