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Article: Yanks, others get in the game: Some baseball teams think they can make more money with their own cable networks; games continue to migrate from broadcast to cable. (Cover Story: Base Ball).(Industry Overview)
- Article from:
- Broadcasting & Cable
- Article date:
- April 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE 2002 BASEBALL SEASON OPENS this week, but it won't be business as usual when it comes to television. Baseball's wealthiest (and arguably most successful) team--the New York Yankees--is launching its own cable sports network this season, and other teams may follow.
Most of baseball's 30 franchises sell their TV rights to the local cable network or, less often, a broadcast station. But the Yankees, Minneapolis and Baltimore think they may be able to make more money retaining the rights and developing their own networks.
"I'm not sure it's not more about entitlement," said Leo Hindery, the cable veteran tapped to lead the fight to secure distribution ...