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Article: Four IABC leaders look 20 years ahead. (International Association of Business Communicators) (International Association of Business Communicators: 1970 - 1990: Section 1: Vision to Reality)
- Article from:
- Communication World
- Article date:
- May 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Worldwide trends in place today-a global economy, instant access to information, satellite technology, cultural diversity and loosening or disappearance of political borders-will continue to accelerate and intensify, according to experts. The changes will be rapid, breathtaking, shocking and thrilling.
Successful organizations in the next 20 years will turn global challenges into new opportunities, often seeking alliances with foreign competitors. Key to this success will be the ability to manage the volumes of information generated by satellite-linked electronic networks around the globe.
The need for effective management of communication with both ...