|
|
Article: With outsourced engineering, designing digital cameras is a snap: Sound Vision pulls components from intellectual-property toolbox. (Consumer Electronics).(Advanced integrated circuits for digital camera)(Company Profile)
- Article from:
- Design News
- Article date:
- March 25, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
How fast can you turn around a new design? In the consumer electronics business, variables like customer whim and component pricing can change so fast that a product is often outdated by the time it hits retail shelves.
So why is it that in recent months, products like the Concord EyeQ and Konica E-Mini have enjoyed success as sub-$200 digital cameras? How do these companies manage to quickly pack performance into new products?
Answer: they don't. In the digital camera industry (and others), market pressures have created a new niche--outsourced engineering.
Sound Vision (Wayland, MA) develops integrated circuits for signal-processing products, ...