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Article: Can the dinosaurs face walking with the wolves during a retailing revolution?(Supermarkets key to distribution of cosmetics)(International Pages)(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- March 25, 2002
CopyrightCOPYRIGHT 2002 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to a survey by Promar International, European Beauty Distribution Tomorrow; Dancing with dinosaurs, walking with wolves, the distribution of cosmetics will, it is said, change significantly due to the growing importance and power of the large scale multiple retail sector across Europe.
Ian Lyle, Associate consultant, says that supermarkets will sell brands that were, until now, very selective about where they were sold. "While ultra-premium brands will grow at the top end of the market, multiple retailers and ...