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Article: Live long-g-g-g and prosper. (Market Sweep).(extending product shelf life)(Brief Article)
- Article from:
- Snack Food & Wholesale Bakery
- Article date:
- March 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With new ingredients, formulations and packaging films available, snack cake manufacturers are extending the shelf life of their products. One result is a dramatic reduction in stales.
IBC and ESL. Those six letters have become the talk of the baking industry since Interstate Bakeries Corp. (IBC) publicly announced last year that it had begun rolling out a reformulated line of snack cakes and other sweet goods with twice the previous shelf life.
Initially, much of the reaction to IBC's announcement was tentative as many bakers took a wait-and-see attitude. In other cases, the reaction was skeptical. Some claimed the product wouldn't taste the same, and ...