Article: Seeking to be respectable; Hedge funds.(Hedge funds' poor image)(Brief Article)

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Hedge funds are fighting for their good name

SOME 6,000 hedge funds vie for business, managing $500 billion worldwide. Yet the reputation of hedge funds grows no better. Ever since the near-collapse of Long-Term Capital Management in 1998, hedge funds have striven to get themselves seen as trustworthy vehicles for investment, fit for institutional money. But since then hedge funds have blundered, blown up or defrauded their investors at fairly regular intervals. Plenty of rich private investors enjoy the thrills and spills of hedge funds; they account for the bulk of investment. Institutional investors show much less faith.

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